Growth
New Balance against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New Balance's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Nike
|
+3.9% |
| 2 |
F
Foot Locker
|
+6.0% |
| 3 |
J
JD Sports
|
+6.3% |
| 4 |
H
Hibbett Sports
|
-1.8% |
| 5 |
C
Champs Sports
|
+4.4% |
| 6 |
D
DTLR
|
+0.1% |
| 7 |
A
adidas
|
- |
| 8 |
S
SNIPES
|
+16.4% |
| 9 |
F
Fleet Feet
|
+11.4% |
| 10 |
N
New Balance
|
+12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
203 tracked New Balance locations across 35 US states and DC.
Tracked stores by state
- California 31
- Texas 21
- Florida 16
- New York 11
- Massachusetts 8
- Pennsylvania 8
- Tennessee 8
- Georgia 7
- Illinois 7
- North Carolina 7
- New Jersey 7
- Ohio 7
- Maryland 6
- Virginia 6
- Minnesota 5
- Arizona 3
- Colorado 3
- Connecticut 3
- District of Columbia 3
- Delaware 3
- Maine 3
- Michigan 3
- Missouri 3
- New Hampshire 3
- South Carolina 3
- Utah 3
- Washington 3
- Nevada 2
- Oregon 2
- Wisconsin 2
- Alabama 1
- Idaho 1
- Louisiana 1
- New Mexico 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at New Balance
Tracked chains New Balance customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends