Trends · data through September 2026

Leisure & Travel trends in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 455 stores from 409 leisure & travel chains in San Jose-Sunnyvale-Santa Clara, CA. Courtyard by Marriott grew fastest over the last year, ahead of Choice Hotels and Elks Lodge.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
409
Tracked stores
455
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Courtyard by Marriott and Choice Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Courtyard by Marriott logo Courtyard by Marriott - +18.2%
2 C Choice Hotels logo Choice Hotels - +18.0%
3 E Elks Lodge logo Elks Lodge - +16.5%
4 E Extended Stay America logo Extended Stay America - +15.7%
5 M Motel 6 logo Motel 6 - -0.7%
6 T TownePlace Suites logo TownePlace Suites ▲1 -3.0%
7 G GameStop logo GameStop - -9.1%
8 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▼1 -15.7%
9 L Levi's Stadium - -29.7%
  • Hotels & Rentals
  • Park
  • Golf Course
  • Movie Theater
  • Entertainment Location
  • Historic Site
  • Motel
  • Other categories

Store footprint

Store map

455 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA, colored by category.

  • Hotels & Rentals (140)
  • Park (33)
  • Golf Course (24)
  • Movie Theater (21)
  • Entertainment Location (17)
  • Historic Site (17)
  • Motel (14)
  • Other categories

Top tracked chains by store count

More trends

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