Growth
Levi's against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Levi's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
265 tracked Levi's locations across 41 US states.
Tracked stores by state
- California 43
- Texas 23
- Florida 20
- New York 18
- Pennsylvania 13
- Arizona 10
- Georgia 9
- Illinois 8
- Colorado 7
- Massachusetts 7
- North Carolina 7
- New Jersey 7
- Virginia 7
- Washington 7
- Maryland 6
- Michigan 6
- Nevada 5
- Ohio 5
- Oregon 5
- Indiana 4
- New Hampshire 4
- South Carolina 4
- Tennessee 4
- Utah 4
- Alabama 3
- Minnesota 3
- Mississippi 3
- Wisconsin 3
- Connecticut 2
- Delaware 2
- Hawaii 2
- Louisiana 2
- Maine 2
- Missouri 2
- Oklahoma 2
- Arkansas 1
- Iowa 1
- Kansas 1
- Kentucky 1
- Nebraska 1
- New Mexico 1
Customer overlap
Who shops at Levi's
Tracked chains Levi's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
California Fresh Market
66
L
Lola's Market
58
More trends