Growth
Levi's against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Levi's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 32 |
L
Levi's
|
+3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
176 tracked Levi's locations across 36 US states.
Tracked stores by state
- California 21
- Florida 16
- Texas 16
- Pennsylvania 9
- Georgia 8
- Illinois 7
- North Carolina 7
- New Jersey 7
- Virginia 7
- Colorado 6
- Arizona 5
- Maryland 5
- New York 5
- Washington 5
- Michigan 4
- Nevada 4
- Ohio 4
- Oregon 4
- Tennessee 4
- Alabama 3
- Indiana 3
- South Carolina 3
- Utah 3
- Connecticut 2
- Delaware 2
- Hawaii 2
- Maine 2
- Missouri 2
- Mississippi 2
- Wisconsin 2
- Arkansas 1
- Iowa 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Oklahoma 1
Customer overlap
Who shops at Levi's
Tracked chains Levi's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Liva Distributors
100
L
Las Americas Premium Outlets
53
Las Americas Premium Outlets
53
More trends