Growth
The North Face against its category
The biggest tracked US sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The North Face's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DICK'S Sporting Goods
|
-0.6% |
| 2 |
A
Academy Sports + Outdoors
|
+2.9% |
| 3 |
N
Nike
|
-3.8% |
| 4 |
B
Bass Pro Shops
|
+14.0% |
| 5 |
S
Scheels
|
+1.6% |
| 6 |
S
Sportsman's Warehouse
|
-0.5% |
| 7 |
D
Dunham's Sports
|
-5.1% |
| 8 |
C
Cabela's
|
-15.1% |
| 9 |
R
Rally House
|
+19.2% |
| 10 |
P
PGA TOUR Superstore
|
+8.0% |
| 17 |
T
The North Face
|
+3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
60 tracked The North Face locations across 25 US states.
Tracked stores by state
- California 7
- Illinois 4
- Ohio 4
- Pennsylvania 4
- Texas 4
- Virginia 4
- Georgia 3
- Maryland 3
- North Carolina 3
- Delaware 2
- Florida 2
- Indiana 2
- Michigan 2
- Oregon 2
- South Carolina 2
- Utah 2
- Wisconsin 2
- Idaho 1
- Kentucky 1
- Massachusetts 1
- Maine 1
- New Jersey 1
- New York 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at The North Face
Tracked chains The North Face customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends