Growth
The North Face against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The North Face's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
118 tracked The North Face locations across 33 US states.
Tracked stores by state
- California 15
- Texas 11
- Colorado 10
- Massachusetts 6
- New York 5
- Ohio 5
- Florida 4
- Illinois 4
- Maryland 4
- Minnesota 4
- North Carolina 4
- Pennsylvania 4
- Virginia 4
- Washington 4
- Georgia 3
- Nevada 3
- South Carolina 3
- Wisconsin 3
- Delaware 2
- Indiana 2
- Michigan 2
- Oregon 2
- Tennessee 2
- Utah 2
- Vermont 2
- Alaska 1
- Connecticut 1
- Idaho 1
- Kentucky 1
- Maine 1
- Missouri 1
- New Jersey 1
- New Mexico 1
Customer overlap
Who shops at The North Face
Tracked chains The North Face customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends