Trends · data through July 2026

Food & Drink trends in McAllen-Edinburg-Mission, TX

Iceflower tracks 1,172 stores from 653 food & drink chains in McAllen-Edinburg-Mission, TX. Palenque Grill grew fastest over the last year, ahead of Texas Roadhouse and Tortilleria Bertha.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
653
Tracked stores
1,172
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Palenque Grill and Texas Roadhouse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Palenque Grill ▲5 +18.3%
2 T Texas Roadhouse logo Texas Roadhouse ▲5 +15.5%
3 T Tortilleria Bertha ▲3 +15.3%
4 T Taco Bell logo Taco Bell ▲5 +13.5%
5 L Luby's logo Luby's ▲6 +11.9%
6 D Dutch Bros Coffee logo Dutch Bros Coffee ▲2 +11.6%
7 A Auntie Anne's logo Auntie Anne's ▲1 +11.2%
8 C Chili's Grill & Bar logo Chili's Grill & Bar - +9.7%
9 S Snowball Express ▲3 +7.9%
10 C Chick-fil-A logo Chick-fil-A - +6.9%
11 O Olive Garden logo Olive Garden - +4.5%
12 L La Reynera Bakery ▲2 +4.5%
13 G Golden Chick logo Golden Chick ▲1 +4.2%
14 T Taco Palenque logo Taco Palenque - +3.3%
15 S Starbucks logo Starbucks - +1.7%

Store footprint

Store map

1,172 tracked store locations in McAllen-Edinburg-Mission, TX, colored by category.

Top tracked chains by store count

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