Trends · data through July 2026

Food & Drink trends in Amarillo, TX

Iceflower tracks 161 stores from 100 food & drink chains in Amarillo, TX. Wingstop grew fastest over the last year, ahead of Domino's Pizza and Jimmy John's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
100
Tracked stores
161
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wingstop and Domino's Pizza sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wingstop logo Wingstop ▲2 +11.5%
2 D Domino's Pizza logo Domino's Pizza ▲1 +7.0%
3 J Jimmy John's logo Jimmy John's ▲1 -3.3%
4 S Sonic Drive-In logo Sonic Drive-In - -7.1%
5 S Starbucks logo Starbucks - -11.8%
6 M McDonald's logo McDonald's - -12.5%
7 B Braum's Ice Cream & Burger Restaurant logo Braum's Ice Cream & Burger Restaurant ▲1 -12.8%
8 D Dutch Bros Coffee logo Dutch Bros Coffee - -13.7%
9 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen - -16.9%
10 W Wendy's logo Wendy's ▼1 -17.3%
11 W Whataburger logo Whataburger - -17.8%
12 T Taco Villa logo Taco Villa ▼1 -17.9%
13 S Subway logo Subway ▼3 -22.3%

Store footprint

Store map

161 tracked store locations in Amarillo, TX, colored by category.

  • Fast Food Restaurant (51)
  • Restaurant (46)
  • Coffee Shop (15)
  • Chicken Restaurant (10)
  • Casual Eatery (10)
  • Sandwich Shop (9)
  • Pizzaria (6)
  • Other categories

Top tracked chains by store count

More trends

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