Growth
Stars Drive In against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Stars Drive In's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
|
-0.4% |
| 2 |
C
|
+4.6% |
| 3 |
T
|
+0.8% |
| 4 |
W
|
-8.6% |
| 5 |
B
|
-2.3% |
| 6 |
P
|
+5.0% |
| 7 |
R
|
+2.3% |
| 8 |
A
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
|
+3.8% |
| 88 |
S
|
+19.8% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Stars Drive In locations across 1 US state.
Tracked stores by state
- Texas 23
Customer overlap
Who shops at Stars Drive In
Tracked chains Stars Drive In customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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