Growth
Taco Palenque against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Palenque's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 12 |
T
Taco Palenque
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Taco Palenque locations across 1 US state.
Tracked stores by state
- Texas 26
Customer overlap
Who shops at Taco Palenque
Tracked chains Taco Palenque customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
Variety Meats
42
A
Aguilar's Meat Market
37
Aguilar's Meat Market
37
C
City of Laredo
37
City of Laredo
37
C
Cinemark Mall Del Norte
34
Cinemark Mall Del Norte
34
W
Webb County Tax Office
32
E
El Tigre
32
T
Tacos Kissi
30
J
Junior's Supermarket
30
More trends