Growth
Taqueria La Mexicana against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria La Mexicana's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Taqueria La Mexicana locations across 7 US states.
Tracked stores by state
- Texas 4
- California 3
- North Carolina 2
- Florida 1
- Louisiana 1
- Maryland 1
- Washington 1
Customer overlap
Who shops at Taqueria La Mexicana
Tracked chains Taqueria La Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tracy Liquors
100
J
Juniors
89
Juniors
89
P
Polk Pitt Shop
77
C
Cinemark Tracy 14
76
Cinemark Tracy 14
76
T
Tracy DMV
63
C
Carniceria El Dorado
62
P
Polk Express
53
E
El Gallito Mexican Restaurant
52
F
French Creek MCX Mini Mart
52
French Creek MCX Mini Mart
52
A
Aguilar's Meat Market
51
Aguilar's Meat Market
51
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