Growth
Taqueria La Mexicana against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria La Mexicana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Taqueria La Mexicana locations across 13 US states.
Tracked stores by state
- California 7
- Texas 6
- Florida 3
- North Carolina 3
- Washington 2
- Iowa 1
- Louisiana 1
- Maryland 1
- New York 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Taqueria La Mexicana
Tracked chains Taqueria La Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tracy Liquors
100
J
Juniors
75
A
Aguilar's Meat Market
74
Aguilar's Meat Market
74
B
Big Valley Market and Fuel
68
P
Polk Pitt Shop
64
C
Cinemark Tracy 14
59
Cinemark Tracy 14
59
J
Junior's Supermarket
54
M
Marvals Sentry Market
51
C
Carniceria El Dorado
49
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