Trends · data through September 2026

Casual Dining in McAllen-Edinburg-Mission, TX

Iceflower tracks 63 stores from 38 casual dining chains in McAllen-Edinburg-Mission, TX. LongHorn Steakhouse grew fastest over the last year, ahead of Texas Roadhouse and Chili's Grill & Bar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
38
Tracked stores
63
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual dining chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LongHorn Steakhouse and Texas Roadhouse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L LongHorn Steakhouse logo LongHorn Steakhouse - +5.1%
2 T Texas Roadhouse logo Texas Roadhouse ▲1 -0.3%
3 C Chili's Grill & Bar logo Chili's Grill & Bar - -0.5%
4 R Red Lobster logo Red Lobster - -0.9%
5 O Olive Garden logo Olive Garden ▼1 -2.8%
6 A Applebee's Grill + Bar logo Applebee's Grill + Bar - -12.4%
  • Chili's Grill & Bar
  • Texas Roadhouse
  • Olive Garden
  • Cheddar's Scratch Kitchen
  • LongHorn Steakhouse
  • Applebee's Grill + Bar
  • Saltgrass Steak House
  • Other tracked chains

Store footprint

Store map

63 tracked store locations in McAllen-Edinburg-Mission, TX. The 7 largest tracked chains are highlighted.

  • Chili's Grill & Bar (9)
  • Texas Roadhouse (3)
  • Olive Garden (4)
  • Cheddar's Scratch Kitchen (2)
  • LongHorn Steakhouse (3)
  • Applebee's Grill + Bar (5)
  • Saltgrass Steak House (1)
  • Other tracked chains

Top tracked chains by store count

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