Trends · data through September 2026

Food & Drink trends in Austin-Round Rock-San Marcos, TX

Iceflower tracks 5,555 stores from 3,642 food & drink chains in Austin-Round Rock-San Marcos, TX. Tropical Smoothie Cafe grew fastest over the last year, ahead of Texas Roadhouse and Jardin Corona.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,642
Tracked stores
5,555
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tropical Smoothie Cafe and Texas Roadhouse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tropical Smoothie Cafe logo Tropical Smoothie Cafe ▲8 +19.7%
2 T Texas Roadhouse logo Texas Roadhouse ▲3 +19.4%
3 J Jardin Corona ▲2 +17.2%
4 B Black Rock Coffee Bar logo Black Rock Coffee Bar ▲6 +15.7%
5 L LongHorn Steakhouse logo LongHorn Steakhouse ▲2 +13.9%
6 E Einstein Bros. Bagels logo Einstein Bros. Bagels ▲3 +13.2%
7 F Freddy's Frozen Custard & Steakburgers logo Freddy's Frozen Custard & Steakburgers ▲4 +13.0%
8 S Smokey Mo's BBQ logo Smokey Mo's BBQ ▲13 +12.8%
9 P P. Terry's Burger Stand logo P. Terry's Burger Stand ▲3 +11.9%
10 M McAlister's Deli logo McAlister's Deli ▲7 +11.9%
11 K Kerbey Lane Cafe logo Kerbey Lane Cafe ▲2 +11.5%
12 W Waffle House logo Waffle House ▲10 +11.2%
13 L Luby's logo Luby's ▲7 +10.5%
14 L Lupe Tortilla logo Lupe Tortilla ▲2 +9.2%
15 B Burger King logo Burger King ▲2 +8.8%

Store footprint

Store map

5,555 tracked store locations in Austin-Round Rock-San Marcos, TX, colored by category.

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