Growth
Chuck E. Cheese against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chuck E. Cheese's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.3% |
| 2 |
C
Casey's
|
+1.3% |
| 3 |
L
Little Caesars
|
+8.8% |
| 4 |
P
Papa John's Pizza
|
+2.6% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-3.0% |
| 7 |
C
Chuck E. Cheese
|
+1.2% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.5% |
| 10 |
L
LaRosa's Pizzeria
|
-3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
375 tracked Chuck E. Cheese locations across 41 US states.
Tracked stores by state
- Texas 52
- California 48
- Florida 31
- Illinois 19
- Ohio 16
- Virginia 15
- Georgia 14
- Pennsylvania 14
- Maryland 13
- North Carolina 13
- Michigan 12
- New Jersey 12
- Indiana 10
- Alabama 9
- New York 9
- Washington 9
- Nevada 7
- Tennessee 7
- Colorado 6
- Arizona 5
- Kentucky 5
- South Carolina 5
- Louisiana 4
- Missouri 4
- Oklahoma 4
- Wisconsin 4
- Arkansas 3
- Connecticut 3
- Hawaii 3
- New Mexico 3
- Delaware 2
- Iowa 2
- Mississippi 2
- Oregon 2
- Utah 2
- Alaska 1
- Idaho 1
- Nebraska 1
- New Hampshire 1
- Rhode Island 1
- West Virginia 1
Customer overlap
Who shops at Chuck E. Cheese
Tracked chains Chuck E. Cheese customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends