Growth
T-Mobile against its category
The biggest tracked US wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks T-Mobile's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Verizon
|
+2.5% |
| 2 |
A
AT&T Store
|
+16.2% |
| 3 |
T
T-Mobile
|
-19.6% |
| 4 |
C
Cellular Sales
|
+15.7% |
| 5 |
U
UScellular
|
-27.9% |
| 6 | R Russell Cellular | -9.1% |
| 7 |
C
C Spire
|
- |
| 8 | L La Sierra Tarasca | - |
| 9 |
A
Appalachian Wireless
|
- |
| 10 | T Team Wireless | +8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
4,092 tracked T-Mobile locations across 49 US states, DC, and 2 territories.
Tracked stores by state
- Florida 388
- Texas 369
- California 358
- Pennsylvania 217
- Georgia 183
- Virginia 174
- Ohio 165
- Illinois 158
- New Jersey 143
- North Carolina 140
- Washington 132
- Maryland 130
- Michigan 110
- New York 95
- Arizona 93
- Alabama 92
- Utah 86
- Tennessee 84
- Colorado 81
- Indiana 80
- South Carolina 77
- Kentucky 63
- Oregon 51
- Connecticut 48
- Nevada 48
- Wisconsin 48
- Missouri 41
- Idaho 39
- Iowa 36
- Minnesota 34
- New Mexico 34
- Oklahoma 33
- Massachusetts 32
- West Virginia 31
- Louisiana 25
- Hawaii 24
- Delaware 23
- District of Columbia 19
- Kansas 16
- Mississippi 16
- Maine 15
- Arkansas 11
- New Hampshire 11
- Rhode Island 8
- Puerto Rico 6
- Montana 5
- Nebraska 5
- Wyoming 5
- North Dakota 4
- South Dakota 3
- Vermont 2
- U.S. Virgin Islands 1
Customer overlap
Who shops at T-Mobile
Tracked chains T-Mobile customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gas Pro
70
D
Diablo's Southwest Grill
55
F
Fort Eisenhower Commissary
41
T
Top Notch Liquor
41
H
Hair Global Augusta
39
B
Breezy Hill Curb Market
38
C
Culpepper Lumber
37
D
Doc's Porchside
36
P
Pablo's Mexican Restaurant
36
More trends