Trends · data through July 2026

Retail & consumer trends in Waterloo-Cedar Falls, IA

Iceflower tracks 948 stores from 709 retail and consumer chains in Waterloo-Cedar Falls, IA. Starbucks grew fastest over the last year, ahead of Goodwill and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
709
Tracked stores
948
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Starbucks and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Starbucks logo Starbucks ▲7 +19.3%
2 G Goodwill logo Goodwill - +16.3%
3 H Hobby Lobby logo Hobby Lobby - +13.3%
4 D Dollar Tree logo Dollar Tree ▲1 +12.8%
5 G Great Clips logo Great Clips - +10.5%
6 N Norbys Farm Fleet logo Norbys Farm Fleet ▲2 +7.9%
7 D Dollar General logo Dollar General ▲1 +7.8%
8 U UScellular logo UScellular ▲1 +7.6%
9 O O'Reilly Auto Parts logo O'Reilly Auto Parts - +6.9%
10 D Dairy Queen logo Dairy Queen ▲2 +4.9%
11 C Casey's logo Casey's - +4.5%
12 F Family Dollar logo Family Dollar - +3.8%
13 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲3 +3.3%
14 F Fareway logo Fareway - +3.1%
15 A AutoZone logo AutoZone ▲1 +2.6%

Store footprint

Store map

948 tracked store locations in Waterloo-Cedar Falls, IA, colored by category group.

Top tracked chains by store count

More trends

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