Growth
UScellular against its category
The biggest tracked US wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks UScellular's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Verizon
|
+2.5% |
| 2 |
A
AT&T Store
|
+16.2% |
| 3 |
T
T-Mobile
|
-19.6% |
| 4 |
C
Cellular Sales
|
+15.7% |
| 5 |
U
UScellular
|
-27.9% |
| 6 | R Russell Cellular | -9.1% |
| 7 |
C
C Spire
|
- |
| 8 | L La Sierra Tarasca | - |
| 9 |
A
Appalachian Wireless
|
- |
| 10 | T Team Wireless | +8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
204 tracked UScellular locations across 14 US states.
Tracked stores by state
- Wisconsin 50
- Iowa 36
- North Carolina 30
- Maine 18
- Washington 12
- Illinois 11
- Tennessee 11
- Virginia 10
- West Virginia 9
- Oklahoma 6
- Oregon 5
- California 2
- Maryland 2
- Missouri 2
Customer overlap
Who shops at UScellular
Tracked chains UScellular customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cy & Charley's
37
I
Isle of Capri Casino
32
W
Wheeler's Kountry Korner
30
R
Rydell Chevrolet
28
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