Growth
Verizon against its category
The biggest tracked US wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Verizon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Verizon
|
+2.5% |
| 2 |
A
AT&T Store
|
+16.2% |
| 3 |
T
T-Mobile
|
-19.6% |
| 4 |
C
Cellular Sales
|
+15.7% |
| 5 |
U
UScellular
|
-27.9% |
| 6 | R Russell Cellular | -9.1% |
| 7 |
C
C Spire
|
- |
| 8 | L La Sierra Tarasca | - |
| 9 |
A
Appalachian Wireless
|
- |
| 10 | T Team Wireless | +8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
3,101 tracked Verizon locations across 50 US states and DC.
Tracked stores by state
- California 235
- Ohio 231
- Pennsylvania 194
- Florida 188
- Texas 168
- Michigan 161
- Indiana 138
- New York 131
- Virginia 125
- New Jersey 123
- North Carolina 112
- Illinois 109
- Georgia 104
- Arizona 97
- Washington 80
- Maryland 65
- Oregon 58
- Colorado 52
- Tennessee 49
- Alabama 48
- Connecticut 48
- South Carolina 44
- Wisconsin 43
- Kentucky 41
- Utah 40
- Massachusetts 37
- Idaho 33
- Minnesota 30
- Iowa 29
- Delaware 26
- Hawaii 24
- Missouri 21
- Kansas 19
- Louisiana 19
- Nebraska 18
- Maine 17
- Mississippi 14
- New Mexico 14
- Nevada 14
- New Hampshire 13
- Arkansas 12
- West Virginia 11
- District of Columbia 10
- Oklahoma 10
- Rhode Island 10
- Wyoming 10
- Montana 7
- Vermont 6
- Alaska 5
- North Dakota 4
- South Dakota 4
Customer overlap
Who shops at Verizon
Tracked chains Verizon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kamas Foodtown
100
Kamas Foodtown
100
More trends