Trends · data through September 2026

Women's Classic in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 72 stores from 11 women's classic chains in Boston-Cambridge-Newton, MA-NH. J.Jill grew fastest over the last year, ahead of Talbots and Chico's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
72
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's classic chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. J.Jill and Talbots sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J J.Jill logo J.Jill ▲1 +19.4%
2 T Talbots logo Talbots - +14.8%
3 C Chico's logo Chico's - +4.1%
4 L LOFT logo LOFT - -3.0%
5 L Lane Bryant logo Lane Bryant ▲1 -7.6%
6 W White House Black Market logo White House Black Market ▼1 -9.3%
7 A Ann Taylor logo Ann Taylor ▲1 -9.9%
8 T Tommy Bahama logo Tommy Bahama ▼2 -48.9%
  • Talbots
  • LOFT
  • Chico's
  • J.Jill
  • White House Black Market
  • Ann Taylor
  • Lane Bryant
  • Other tracked chains

Store footprint

Store map

72 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • Talbots (18)
  • LOFT (17)
  • Chico's (8)
  • J.Jill (8)
  • White House Black Market (5)
  • Ann Taylor (4)
  • Lane Bryant (4)
  • Other tracked chains

Top tracked chains by store count

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