Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Learning Express Toys and Henry Bear's Park sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
L
Learning Express Toys
|
▲1 | +4.7% |
| 2 | H Henry Bear's Park | - | +4.2% |
| 3 |
B
Build-A-Bear Workshop
|
▼1 | -11.2% |
- Henry Bear's Park
- LEGO
- Learning Express Toys
- Build-A-Bear Workshop
- Eureka Puzzles and Games
- The Toy Vault
- The Toy Box
- Other tracked chains
Store footprint
Store map
53 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.
- Henry Bear's Park (8)
- LEGO (2)
- Learning Express Toys (8)
- Build-A-Bear Workshop (5)
- Eureka Puzzles and Games (1)
- The Toy Vault (1)
- The Toy Box (1)
- Other tracked chains
Top tracked chains by store count
- 1 H Henry Bear's Park 8
-
2
L
-
3
B
-
4
L
LEGO 2
-
5
L
Lakeshore Learning 2
- 6 T The Blue Bunny Books and Cafe 1
-
7
A
American Girl 1
- 8 T The Happy Journey 1
- 9 B Belmont Toys 1
- 10 3 3 Trolls Games & Puzzles 1
- 11 M Mud Puddle Toys 1
-
12
B
Boing Toy Shop 1
- 13 N Noggin Factory Toy Shop 1
- 14 T The Bearport 1
- 15 M Magic Castle 1
- 16 W Wellesley Toy Shop 1
- 17 C Children's World 1
- 18 F Fusion Dolls 1
- 19 H Harbor Light Toys & Candy 1
- 20 S Silly Bunny Salem 1
- 21 T The Toy Shop of Belmont 1
- 22 W Whirlygigs Toy Shop 1
- 23 C Cowabunga Collectibles 1
- 24 T Treehouse Toys 1
- 25 L Lilah Rose 1
- 26 C Comically Speaking 1
- 27 C Catch A Falling Star Toys 1
- 28 F Fiske's General Store 1
- 29 K Keeping Pace with Multiples 1
- 30 B Boston Brick Co 1
- 31 T The Toy Box 1
- 32 T The Toy Vault 1
- 33 E Eureka Puzzles and Games 1
More trends