Trends · data through September 2026

Family & Value Apparel in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 75 stores from 17 family & value apparel chains in Boston-Cambridge-Newton, MA-NH. Uniqlo grew fastest over the last year, ahead of Rainbow Shops and Gap.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
75
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Uniqlo and Rainbow Shops sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Uniqlo logo Uniqlo - +10.7%
2 R Rainbow Shops logo Rainbow Shops - +0.6%
3 G Gap logo Gap - -3.4%
4 O Old Navy logo Old Navy - -10.6%
5 L Levi's logo Levi's - -12.0%
  • Old Navy
  • Uniqlo
  • Gap
  • The Black Dog
  • Levi's
  • Revolution
  • Rainbow Shops
  • Other tracked chains

Store footprint

Store map

75 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • Old Navy (31)
  • Uniqlo (5)
  • Gap (4)
  • The Black Dog (2)
  • Levi's (6)
  • Revolution (1)
  • Rainbow Shops (12)
  • Other tracked chains

Top tracked chains by store count

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