Trends · data through September 2026

Retail & consumer trends in Wausau, WI

Iceflower tracks 844 stores from 707 retail and consumer chains in Wausau, WI. Exxon grew fastest over the last year, ahead of McDonald's and Briq's Soft Serve.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
707
Tracked stores
844
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Exxon and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Exxon logo Exxon ▲1 +18.8%
2 M McDonald's logo McDonald's - +17.7%
3 B Briq's Soft Serve ▲4 +16.5%
4 D Dollar Tree logo Dollar Tree - +15.4%
5 R R-Store ▲2 +7.4%
6 K Kwik Trip logo Kwik Trip - +7.2%
7 G Goodwill logo Goodwill - +3.2%
8 S Subway logo Subway - +2.2%
9 G Great Clips logo Great Clips - -1.4%
10 O O'Reilly Auto Parts logo O'Reilly Auto Parts - -2.1%
11 A ALDI logo ALDI - -2.1%
12 J Jimmy John's logo Jimmy John's ▼1 -3.1%
13 B Bath & Body Works logo Bath & Body Works ▼1 -4.8%
14 W Walgreens logo Walgreens - -5.3%
15 A Arby's logo Arby's ▼1 -8.7%

Store footprint

Store map

844 tracked store locations in Wausau, WI, colored by category group.

Top tracked chains by store count

More trends

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