Trends · data through July 2026

Retail & consumer trends in Madison, WI

Iceflower tracks 1,159 stores from 707 retail and consumer chains in Madison, WI. Michaels grew fastest over the last year, ahead of Cenex and Five Below.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
707
Tracked stores
1,159
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Michaels and Cenex sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Michaels logo Michaels ▲5 +17.2%
2 C Cenex logo Cenex - +15.2%
3 F Five Below logo Five Below ▲1 +12.3%
4 F Forage Kitchen ▼1 +10.5%
5 S Subway logo Subway - +10.3%
6 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen ▲2 +9.4%
7 A ALDI logo ALDI - +9.0%
8 C Costco logo Costco - +8.3%
9 W Willy Street Co-op ▲1 +8.2%
10 A Ace Hardware logo Ace Hardware ▲5 +6.6%
11 B Blain's Farm & Fleet logo Blain's Farm & Fleet ▲1 +6.2%
12 D Dairy Queen logo Dairy Queen ▲3 +6.2%
13 W Woodman's Food Market logo Woodman's Food Market - +3.1%
14 C Culver's logo Culver's - +2.6%
15 J Jimmy John's logo Jimmy John's ▲1 +2.3%

Store footprint

Store map

1,159 tracked store locations in Madison, WI, colored by category group.

Top tracked chains by store count

More trends

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