Trends · data through September 2026

Retail & consumer trends in Madison, WI

Iceflower tracks 3,717 stores from 2,681 retail and consumer chains in Madison, WI. Michaels grew fastest over the last year, ahead of Exxon and Old Navy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,681
Tracked stores
3,717
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Michaels and Exxon sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Michaels logo Michaels ▲6 +18.2%
2 E Exxon logo Exxon ▲4 +15.9%
3 O Old Navy logo Old Navy ▲3 +12.7%
4 C Culver's logo Culver's ▲1 +10.5%
5 C Cenex logo Cenex ▲2 +9.3%
6 J Jimmy John's logo Jimmy John's ▲2 +8.9%
7 M McDonald's logo McDonald's ▲1 +6.8%
8 P Pick 'n Save logo Pick 'n Save - +5.1%
9 G Goodwill logo Goodwill - +4.9%
10 B Burger King logo Burger King ▲1 +4.6%
11 M Men's Wearhouse logo Men's Wearhouse ▲2 +4.5%
12 M MOOYAH Burgers, Fries & Shakes logo MOOYAH Burgers, Fries & Shakes ▲1 +4.5%
13 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲1 +4.2%
14 C Costco logo Costco - +3.9%
15 A Ace Hardware logo Ace Hardware ▼2 +3.4%

Store footprint

Store map

3,717 tracked store locations in Madison, WI, colored by category group.

Top tracked chains by store count

More trends

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