Trends · data through July 2026

Retail & consumer trends in Appleton, WI

Iceflower tracks 257 stores from 175 retail and consumer chains in Appleton, WI. Festival Foods grew fastest over the last year, ahead of Walmart and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
175
Tracked stores
257
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Festival Foods and Walmart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Festival Foods logo Festival Foods - +0.7%
2 W Walmart logo Walmart - -0.3%
3 M McDonald's logo McDonald's - -2.6%
4 K Kwik Trip logo Kwik Trip - -3.9%
5 P Pick 'n Save logo Pick 'n Save - -3.9%
6 M MotoMart Convenience Stores logo MotoMart Convenience Stores - -7.0%
7 W Walgreens logo Walgreens - -7.7%
8 S Shell logo Shell - -12.3%
9 A Arby's logo Arby's - -17.8%
10 P Piggly Wiggly logo Piggly Wiggly - -19.1%

Store footprint

Store map

257 tracked store locations in Appleton, WI, colored by category group.

Top tracked chains by store count

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