Trends · data through September 2026

Retail & consumer trends in Milwaukee-Waukesha, WI

Iceflower tracks 12,771 stores from 9,003 retail and consumer chains in Milwaukee-Waukesha, WI. First Watch grew fastest over the last year, ahead of Five Below and Grand Appliance and TV.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9,003
Tracked stores
12,771
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Watch logo First Watch ▲3 +19.1%
2 F Five Below logo Five Below ▲7 +16.0%
3 G Grand Appliance and TV ▲7 +15.7%
4 V Victoria's Secret logo Victoria's Secret ▲15 +14.8%
5 C Casey's logo Casey's ▲7 +11.6%
6 A Aurora Health Care logo Aurora Health Care ▲2 +11.2%
7 J Jersey Mike's Subs logo Jersey Mike's Subs ▲13 +10.3%
8 M Monterrey Market ▲7 +10.2%
9 C Chili's Grill & Bar logo Chili's Grill & Bar ▲8 +9.8%
10 A Ace Hardware logo Ace Hardware ▲5 +9.7%
11 F Froedtert Pharmacy logo Froedtert Pharmacy ▲5 +8.6%
12 M Michaels logo Michaels ▲5 +7.9%
13 E Exxon logo Exxon ▲2 +7.8%
14 C Costco logo Costco - +7.1%
15 E Extra Space Storage logo Extra Space Storage ▲4 +7.0%

Store footprint

Store map

12,771 tracked store locations in Milwaukee-Waukesha, WI, colored by category group.

Top tracked chains by store count

More trends

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