Trends · data through July 2026

Retail & consumer trends in Milwaukee-Waukesha, WI

Iceflower tracks 6,405 stores from 3,997 retail and consumer chains in Milwaukee-Waukesha, WI. Citgo grew fastest over the last year, ahead of Froedtert Pharmacy and Burlington.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,997
Tracked stores
6,405
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Citgo and Froedtert Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Citgo logo Citgo ▲5 +16.8%
2 F Froedtert Pharmacy logo Froedtert Pharmacy ▲8 +15.2%
3 B Burlington logo Burlington ▲6 +13.5%
4 A Aurora Health Care logo Aurora Health Care ▲3 +13.0%
5 C Colectivo Coffee logo Colectivo Coffee ▲4 +12.8%
6 R Ross Dress for Less logo Ross Dress for Less ▲5 +12.4%
7 M Michaels logo Michaels ▲7 +12.3%
8 A Aurora Pharmacy logo Aurora Pharmacy ▲5 +10.9%
9 M Mister Car Wash logo Mister Car Wash ▲10 +10.7%
10 J Journeys logo Journeys - +10.7%
11 H Hobby Lobby logo Hobby Lobby ▲4 +10.0%
12 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen ▲7 +9.0%
13 D Dunkin' logo Dunkin' ▲5 +9.0%
14 G George Webb Restaurant ▲5 +8.6%
15 D Dollar Tree logo Dollar Tree ▲1 +8.2%

Store footprint

Store map

6,405 tracked store locations in Milwaukee-Waukesha, WI, colored by category group.

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