Trends · data through September 2026

Retail & consumer trends in Oshkosh-Neenah, WI

Iceflower tracks 999 stores from 819 retail and consumer chains in Oshkosh-Neenah, WI. Valvoline Instant Oil Change grew fastest over the last year, ahead of Shell and AutoZone.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
819
Tracked stores
999
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Valvoline Instant Oil Change and Shell sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Valvoline Instant Oil Change logo Valvoline Instant Oil Change ▲2 +18.6%
2 S Shell logo Shell - +16.3%
3 A AutoZone logo AutoZone ▲1 +16.1%
4 M Marathon logo Marathon ▲5 +15.6%
5 J Jersey Mike's Subs logo Jersey Mike's Subs - +12.7%
6 B Burger King logo Burger King ▲4 +12.7%
7 S Starbucks logo Starbucks ▲1 +12.2%
8 D Domino's Pizza logo Domino's Pizza ▲3 +8.9%
9 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲1 +8.2%
10 D Dollar General logo Dollar General - +5.6%
11 K Kwik Trip logo Kwik Trip - +4.6%
12 C Culver's logo Culver's ▲2 +2.5%
13 D Dairy Queen logo Dairy Queen ▲1 +1.2%
14 J Jimmy John's logo Jimmy John's ▲1 +0.9%
15 U United States Postal Service logo United States Postal Service ▼1 +0.6%

Store footprint

Store map

999 tracked store locations in Oshkosh-Neenah, WI, colored by category group.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.