Trends · data through July 2026

Beauty Stores in San Francisco-Oakland-Fremont, CA

Iceflower tracks 47 stores from 13 beauty stores chains in San Francisco-Oakland-Fremont, CA. Bath & Body Works grew fastest over the last year, ahead of Ulta Beauty and Ebony Beauty Supply.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
47
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bath & Body Works and Ulta Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bath & Body Works logo Bath & Body Works - +5.0%
2 U Ulta Beauty logo Ulta Beauty - -8.6%
3 E Ebony Beauty Supply - -12.5%
4 S SEPHORA logo SEPHORA - -14.5%
  • SEPHORA
  • Ulta Beauty
  • Bath & Body Works
  • Credo Beauty
  • Beauty Supply Warehouse
  • Ebony Beauty Supply
  • Lilac St.
  • Other tracked chains

Store footprint

Store map

47 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • SEPHORA (14)
  • Ulta Beauty (11)
  • Bath & Body Works (9)
  • Credo Beauty (1)
  • Beauty Supply Warehouse (2)
  • Ebony Beauty Supply (3)
  • Lilac St. (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.