Trends · data through July 2026

Beauty Stores in Wisconsin

Iceflower tracks 104 stores from 31 beauty stores chains in Wisconsin. Ulta Beauty grew fastest over the last year, ahead of SalonCentric and Sally Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
31
Tracked stores
104
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ulta Beauty and SalonCentric sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Ulta Beauty logo Ulta Beauty - +3.7%
2 S SalonCentric logo SalonCentric - +1.3%
3 S Sally Beauty logo Sally Beauty - -0.5%
4 S SEPHORA logo SEPHORA - -1.4%
5 C CosmoProf logo CosmoProf - -3.5%
6 B Bath & Body Works logo Bath & Body Works - -8.1%
  • Ulta Beauty
  • Bath & Body Works
  • SEPHORA
  • Value Beauty
  • Sally Beauty
  • CosmoProf
  • SalonCentric
  • Other tracked chains

Store footprint

Store map

104 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (21)
  • Bath & Body Works (19)
  • SEPHORA (6)
  • Value Beauty (2)
  • Sally Beauty (17)
  • CosmoProf (10)
  • SalonCentric (4)
  • Other tracked chains

Top tracked chains by store count

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