Trends · data through September 2026

Beauty Stores in Wisconsin

Iceflower tracks 146 stores from 50 beauty store chains in Wisconsin. Ulta Beauty grew fastest over the last year, ahead of Sally Beauty and SalonCentric.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
50
Tracked stores
146
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ulta Beauty and Sally Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Ulta Beauty logo Ulta Beauty - +0.5%
2 S Sally Beauty logo Sally Beauty - -0.6%
3 S SalonCentric logo SalonCentric - -1.9%
4 C CosmoProf logo CosmoProf - -2.0%
5 C Cosmo Beauty - -16.2%
  • Ulta Beauty
  • Sally Beauty
  • CosmoProf
  • Value Beauty
  • SalonCentric
  • Cosmo Beauty
  • Beauty Palace
  • Other tracked chains

Store footprint

Store map

146 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (23)
  • Sally Beauty (34)
  • CosmoProf (24)
  • Value Beauty (2)
  • SalonCentric (11)
  • Cosmo Beauty (6)
  • Beauty Palace (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Sally Beauty logo Sally Beauty 34
  • 2 C CosmoProf logo CosmoProf 24
  • 3 U Ulta Beauty logo Ulta Beauty 23
  • 4 S SalonCentric logo SalonCentric 11
  • 5 C Cosmo Beauty 6
  • 6 B Bluemercury logo Bluemercury 2
  • 7 E Exquisite Threading 2
  • 8 V Value Beauty 2
  • 9 B Black Beauty Beauty Supply 1
  • 10 B Bath & Body Fusion 1
  • 11 S Spring Nail Supply 1
  • 12 B Best City Nails 1
  • 13 P Pursenality 1
  • 14 N Nova Nails & Spa 1
  • 15 N NGU Beauty Supply 1
  • 16 C Crown beauty supply 1
  • 17 N Nana's Apothecary 1
  • 18 B Balance Bath & Body 1
  • 19 E Exhale Salon logo Exhale Salon 1
  • 20 H Hair Zone Beauty Supply 1
  • 21 H Hair Experience 1
  • 22 M Magnolia Soap & Bath Co. - Mequon 1
  • 23 I Intrigue Fashions & Beauty Supply 1
  • 24 A Alpine Soap Company 1
  • 25 C Cream City Soap Company 1
  • 26 M Mix Cosmetiques 1
  • 27 S Serenity Soap Works 1
  • 28 V Verified Health & Beauty 1
  • 29 7 7 Mile Discount Beauty Supply 1
  • 30 B Beauty Palace 1
  • 31 L Lux Beauty Supply 1
  • 32 B Beauty City 1
  • 33 D D&E Nail Supply 1
  • 34 L La Peinado 1
  • 35 E EZ Nail Supply 1
  • 36 U Uptown Beauty & Variety 1
  • 37 V Victoria Beauty Supply 1
  • 38 C Capitol Beauty 1
  • 39 J Jet Beauty Supply 1
  • 40 J J Beauty 1
  • 41 T The Day Spa 1
  • 42 L Lee Beauty Supply 1
  • 43 B BC Barber Supply 1
  • 44 B Beauty Max 1
  • 45 S Sunny Nail Supply 1
  • 46 A Alternative Edge 1
  • 47 D Divine Melanin Beauty Supply 1
  • 48 S Salon 147 1
  • 49 S Splash Soap Company 1
  • 50 B Blossom Studio 1

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