Growth
Beauty Max against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Max's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
| 21 | B Beauty Max | -7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Beauty Max locations across 11 US states.
Customer overlap
Who shops at Beauty Max
Tracked chains Beauty Max customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Giorgio's Beauty Supply Warehouse
100
A
Archer Beauty Supply
85
S
Southeast Gator Liquor
69
E
Ebenezer International Market
56
S
State Wine & Liquor
54
S
Seafood Dock
52
W
Ward's Supermarket
51
N
Nelia African Market
50
S
S and S Beauty Supply
46
W
Wow Beauty Supply
44
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