Growth
Beauty Max against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Max's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+0.1% |
| 2 |
B
Bath & Body Works
|
-2.7% |
| 3 |
S
SEPHORA
|
-0.8% |
| 4 |
S
Sally Beauty
|
-4.6% |
| 5 |
C
CosmoProf
|
-2.9% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +3.7% |
| 8 |
B
Buff City Soap
|
-2.6% |
| 9 |
M
MAC Cosmetics
|
-6.6% |
| 10 | B Beauty Depot | +11.6% |
| 21 | B Beauty Max | -6.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Beauty Max locations across 9 US states.
Customer overlap
Who shops at Beauty Max
Tracked chains Beauty Max customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Nail Head
100
S
State Wine & Liquor
75
G
Giorgio's Beauty Supply Warehouse
70
S
Shark Nail Bar
69
B
Beauty & More
63
A
Archer Beauty Supply
58
T
The Carry Cross
43
F
Forest Drive Liquors
41
S
Seafood Dock
37
K
Kross Aesthetics
35
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