Growth
Beauty Plus against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Plus's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
| 61 | B Beauty Plus | -6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Beauty Plus locations across 19 US states.
Tracked stores by state
- Texas 3
- California 2
- Michigan 2
- New Jersey 2
- Pennsylvania 2
- South Carolina 2
- Virginia 2
- Connecticut 1
- Delaware 1
- Florida 1
- Illinois 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- New York 1
- Ohio 1
- West Virginia 1
Customer overlap
Who shops at Beauty Plus
Tracked chains Beauty Plus customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dk Wigs And Beauty
100
N
Norm's Discount Liquor
60
C
Crazy Wig and Beauty
53
S
Superlo Foods
44
Superlo Foods
44
D
DeSoto County
39
D
Danny's Hair & Beauty Supply
34
N
Nemo's Beverage
34
N
Number 1 Beauty Supply
30
D
Desoto County Tax Collector
29
P
Prime Time Food Store
28
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