Growth
Beauty Empire against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Empire's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+0.1% |
| 2 |
B
Bath & Body Works
|
-2.7% |
| 3 |
S
SEPHORA
|
-0.8% |
| 4 |
S
Sally Beauty
|
-4.6% |
| 5 |
C
CosmoProf
|
-2.9% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +3.7% |
| 8 |
B
Buff City Soap
|
-2.6% |
| 9 |
M
MAC Cosmetics
|
-6.6% |
| 10 | B Beauty Depot | +11.6% |
| 19 | B Beauty Empire | +5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Beauty Empire locations across 5 US states.
Customer overlap
Who shops at Beauty Empire
Tracked chains Beauty Empire customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fashion House
100
W
Watkins & Watkins
99
I
Ifixubreak HEB
99
C
CC Beauty Supply
97
CC Beauty Supply
97
U
Uptown Beauty
94
R
Ross Rod Shop
94
C
CirclesX
79
A
Al G's Liquor Store
79
J
Jolla Bella Beauty Supply
77
Q
Quotes
74
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