Growth
Beauty Empire against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Empire's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
| 16 | B Beauty Empire | +1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Beauty Empire locations across 6 US states.
Customer overlap
Who shops at Beauty Empire
Tracked chains Beauty Empire customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Uptown Beauty
100
F
Fashion House
99
C
CC Beauty Supply
99
T
The Hair Gallery
87
Q
Quotes
77
J
Jolla Bella Beauty Supply
74
G
Glitters and Gems Beauty Empire
71
F
Frenchy's Chicken
70
Frenchy's Chicken
70
F
Farmer's Fresh Meat
70
H
H Beauty Supply
70
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