Trends · data through September 2026

Beauty Stores in Virginia

Iceflower tracks 295 stores from 134 beauty store chains in Virginia. Ulta Beauty grew fastest over the last year, ahead of Beauty Town and SalonCentric.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
134
Tracked stores
295
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ulta Beauty and Beauty Town sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Ulta Beauty logo Ulta Beauty - +3.2%
2 B Beauty Town - +1.4%
3 S SalonCentric logo SalonCentric - +0.4%
4 S Sally Beauty logo Sally Beauty - -2.6%
5 C CosmoProf logo CosmoProf - -4.9%
6 B Beauty Zone - -6.7%
7 B Bluemercury logo Bluemercury - -7.7%
8 B Beauty Max - -7.9%
  • Ulta Beauty
  • Sally Beauty
  • CosmoProf
  • Beauty Town
  • SalonCentric
  • Beauty Outlet
  • Beauty 4U
  • Other tracked chains

Store footprint

Store map

295 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (37)
  • Sally Beauty (62)
  • CosmoProf (33)
  • Beauty Town (4)
  • SalonCentric (14)
  • Beauty Outlet (1)
  • Beauty 4U (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Sally Beauty logo Sally Beauty 62
  • 2 U Ulta Beauty logo Ulta Beauty 37
  • 3 C CosmoProf logo CosmoProf 33
  • 4 S SalonCentric logo SalonCentric 14
  • 5 B Bluemercury logo Bluemercury 9
  • 6 B Beauty Town 4
  • 7 B Beauty Max 3
  • 8 B Beauty Zone 3
  • 9 B Best Beauty 2
  • 10 B Beauty Plus 2
  • 11 S Super Beauty 2
  • 12 B Beauty World 2
  • 13 W Wana's Beauty Supply 1
  • 14 M Ms. Hairstyling 1
  • 15 P Pink Beauty Supply 1
  • 16 D Dime Nail Supply 1
  • 17 H Herbetarian 1
  • 18 P Premier Nail Supply 1
  • 19 A Arielle Shoshana 1
  • 20 Y Your Essentials 1
  • 21 C Cutting Edge Dermatology 1
  • 22 A ab beauty supply llc 1
  • 23 T TruLoyalty Beauty Supply 1
  • 24 R Richmond Nail Supply 1
  • 25 B Beauty Supply 1
  • 26 B Beauty House 1
  • 27 S Sugar and Spruce logo Sugar and Spruce 1
  • 28 N Nine Mile Beauty 1
  • 29 B Beauty Discounters 1
  • 30 S Smoothie Skincare and Co 1
  • 31 R Renee Beauty Supplies 1
  • 32 N Nur Perfumes 1
  • 33 S Style Plus 1
  • 34 B Bens Beauty Supply 1
  • 35 S Sahvah Beauty 1
  • 36 M Michelle's Wigs & More 1
  • 37 F French and European Perfume 1
  • 38 S Serendipity Hair Salon 1
  • 39 M Mule Hell Trading Co. 1
  • 40 H Hair Zone 1
  • 41 P Penamang Beauty Supply 1
  • 42 E Elite Nail Supply 1
  • 43 V Venus Wholesale Nail & Beauty Supply 1
  • 44 S Sweet Ambience 1
  • 45 M Mienne Beauty Supply 1
  • 46 K KX Beauty 1
  • 47 E Empire Beauty Supply 1
  • 48 B Beauty For Life LLC 1
  • 49 S Shark City Naturals 1
  • 50 N New York Salon 1

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