Growth
Beauty Island against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Island's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
| 15 | B Beauty Island | +5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Beauty Island locations across 5 US states and DC.
Customer overlap
Who shops at Beauty Island
Tracked chains Beauty Island customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Super Spa & Nails
54
M
Mike's Package Store
54
M
Makola International Market
52
L
LAX Wine and Spirits
46
LAX Wine and Spirits
46
S
South Pride Seafood and Soul
45
B
BSW Beauty
44
More trends