Growth
Super Beauty against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super Beauty's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Super Beauty locations across 8 US states.
Customer overlap
Who shops at Super Beauty
Tracked chains Super Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Jasper's
37
N
Nadine's Hair Braiding
37
C
Capella Nail Bar
36
C
Captain White Seafood City
35
Captain White Seafood City
35
A
Allure Nails Spa
35
R
Rock & Toss Crab House
33
More trends