Trends · data through September 2026

Beauty Stores in New York

Iceflower tracks 411 stores from 209 beauty store chains in New York. Virgin Hair Outlet grew fastest over the last year, ahead of Sally Beauty and Ulta Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
209
Tracked stores
411
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Virgin Hair Outlet and Sally Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Virgin Hair Outlet ▲1 +4.3%
2 S Sally Beauty logo Sally Beauty - +2.0%
3 U Ulta Beauty logo Ulta Beauty - +1.2%
4 C CosmoProf logo CosmoProf - -4.3%
5 U Urban Beauty logo Urban Beauty ▲1 -7.6%
6 F Feel Beauty Supply - -7.8%
7 S SalonCentric logo SalonCentric - -13.0%
8 B Bluemercury logo Bluemercury - -34.1%
9 N New York ▼2 -34.3%
  • Ulta Beauty
  • CosmoProf
  • Sally Beauty
  • Hair Que
  • A&A Beauty Supply and Salon Design
  • Hair World
  • AZMERE USA
  • Other tracked chains

Store footprint

Store map

411 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (63)
  • CosmoProf (37)
  • Sally Beauty (68)
  • Hair Que (1)
  • A&A Beauty Supply and Salon Design (1)
  • Hair World (1)
  • AZMERE USA (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Sally Beauty logo Sally Beauty 68
  • 2 U Ulta Beauty logo Ulta Beauty 63
  • 3 C CosmoProf logo CosmoProf 37
  • 4 B Bluemercury logo Bluemercury 11
  • 5 F Feel Beauty Supply 6
  • 6 N New York 4
  • 7 V Virgin Hair Outlet 4
  • 8 S SalonCentric logo SalonCentric 4
  • 9 U Urban Beauty logo Urban Beauty 3
  • 10 S Star Beauty Supply 2
  • 11 L L'oreal USA 2
  • 12 B Beauty Castle 2
  • 13 H Hair Town Beauty Supply 2
  • 14 H Honey Cosmetics 2
  • 15 N Nature Republic 2
  • 16 A Allure 2
  • 17 P Parfums de Marly 2
  • 18 A A&A Beauty Supply 2
  • 19 S Salon Accessories 2
  • 20 H Hair World Beauty Supply 2
  • 21 B Beauty Town 1
  • 22 H Hello Skin Beauty Care 1
  • 23 G Glam Beauty Supply 1
  • 24 T Taz Aroma logo Taz Aroma 1
  • 25 A Alcone Company 1
  • 26 N New Village Nail 1
  • 27 S Sunaroma logo Sunaroma 1
  • 28 V Vintage House Soap Factory 1
  • 29 F Fantacia Beauty Supply 1
  • 30 B Beauty Depot 1
  • 31 B Beauty Essence 1
  • 32 G Genesis Beauty Supply 1
  • 33 B Barbie Beauty Supply 1
  • 34 H Hope Beauty Supply 1
  • 35 N New Ann's Nails Co. 1
  • 36 F Fizzy Bombz 1
  • 37 M Mambo Beauty Supply 1
  • 38 B Best Buy Beauty Supplies 1
  • 39 S Scentbird logo Scentbird 1
  • 40 A Aedes Perfumery 1
  • 41 M Michelle Beauty Supply 1
  • 42 N New Palace Nails 1
  • 43 M My Beauty Supply 1
  • 44 A Allin1 Beauty Supply 1
  • 45 S Sukoshi Mart logo Sukoshi Mart 1
  • 46 B Beauty Palace 1
  • 47 A Aesop Gansevoort Street 1
  • 48 M Maggie Beauty Supply 1
  • 49 S Simple Beauty Supply 1
  • 50 P Prestige Beauty 1

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