Trends · data through September 2026

Beauty Stores in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 415 stores from 221 beauty store chains in New York-Newark-Jersey City, NY-NJ. SalonCentric grew fastest over the last year, ahead of Virgin Hair Outlet and Ulta Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
221
Tracked stores
415
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. SalonCentric and Virgin Hair Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S SalonCentric logo SalonCentric - +13.1%
2 V Virgin Hair Outlet - +10.2%
3 U Ulta Beauty logo Ulta Beauty - +2.8%
4 S Sally Beauty logo Sally Beauty - -4.6%
5 F Feel Beauty Supply - -8.8%
6 C CosmoProf logo CosmoProf - -10.3%
7 B Beauty Plus ▲1 -10.5%
8 B Beauty Castle - -18.4%
9 B Bluemercury logo Bluemercury - -21.7%
10 N New York ▼1 -30.7%
  • Ulta Beauty
  • SalonCentric
  • Sally Beauty
  • Bluemercury
  • Feel Beauty Supply
  • AZMERE USA
  • CosmoProf
  • Other tracked chains

Store footprint

Store map

415 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (70)
  • SalonCentric (20)
  • Sally Beauty (45)
  • Bluemercury (23)
  • Feel Beauty Supply (7)
  • AZMERE USA (1)
  • CosmoProf (14)
  • Other tracked chains

Top tracked chains by store count

  • 1 U Ulta Beauty logo Ulta Beauty 70
  • 2 S Sally Beauty logo Sally Beauty 45
  • 3 B Bluemercury logo Bluemercury 23
  • 4 S SalonCentric logo SalonCentric 20
  • 5 C CosmoProf logo CosmoProf 14
  • 6 F Feel Beauty Supply 7
  • 7 V Virgin Hair Outlet 5
  • 8 L L'oreal USA 4
  • 9 N New York 3
  • 10 B Beauty Castle 3
  • 11 B Beauty Plus 3
  • 12 L Liberty Perfume 2
  • 13 U Urban Beauty logo Urban Beauty 2
  • 14 H Hair Town Beauty Supply 2
  • 15 P Perfuroma 2
  • 16 P Parfum Europa 2
  • 17 N Nature Republic 2
  • 18 P Parfums de Marly 2
  • 19 H Honey Cosmetics 2
  • 20 M Manhattan Beauty Supply 1
  • 21 T TULA logo TULA 1
  • 22 E Elizabeth Arden 1
  • 23 B Bay Beauty Supply 1
  • 24 L Laura Geller 1
  • 25 A Angelina Nail Supply 1
  • 26 H Hi Beauty Supply 1
  • 27 F Foxx Beauty Supply 1
  • 28 H Hello Skin Beauty Care 1
  • 29 G Glam Beauty Supply 1
  • 30 T Taz Aroma logo Taz Aroma 1
  • 31 A Alcone Company 1
  • 32 T The Misk Shoppe 1
  • 33 L Lovely Beauty Supply 1
  • 34 N New Village Nail 1
  • 35 S Sunaroma logo Sunaroma 1
  • 36 L LJ Beauty Nails Supply 1
  • 37 F Fantacia Beauty Supply 1
  • 38 B Beauty Essence 1
  • 39 G Genesis Beauty Supply 1
  • 40 B Barbie Beauty Supply 1
  • 41 T The Beauty Store and Salon logo The Beauty Store and Salon 1
  • 42 H Hope Beauty Supply 1
  • 43 F Fragrance King 1
  • 44 S SKY II Beauty Supply 1
  • 45 S Solana Beauty Supply 1
  • 46 V Valley Stream Beauty Supply 1
  • 47 L LELAS Perfume 1
  • 48 M My Beauty Supply 1
  • 49 K Kosette Beauty Market 1
  • 50 K Kjamila Care 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.