Growth
Beauty Town against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Town's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
| 13 | B Beauty Town | +9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Beauty Town locations across 16 US states.
Tracked stores by state
- Virginia 4
- Alabama 2
- Georgia 2
- Mississippi 2
- Pennsylvania 2
- Florida 1
- Indiana 1
- Louisiana 1
- Maryland 1
- Michigan 1
- North Carolina 1
- New York 1
- Ohio 1
- Oklahoma 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at Beauty Town
Tracked chains Beauty Town customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Oasis Beauty Supply
100
C
Custom Nails Spa
84
C
Charles Beauty Supply
84
J
J&J Liquor
66
A
Angelos Liquors
63
C
Crab Boat Seafood Bar
63
M
MK Master Nails Spa
62
N
Nick's of Clinton
58
Nick's of Clinton
58
More trends