Growth
Beauty Town against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Town's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+0.1% |
| 2 |
B
Bath & Body Works
|
-2.7% |
| 3 |
S
SEPHORA
|
-0.8% |
| 4 |
S
Sally Beauty
|
-4.6% |
| 5 |
C
CosmoProf
|
-2.9% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +3.7% |
| 8 |
B
Buff City Soap
|
-2.6% |
| 9 |
M
MAC Cosmetics
|
-6.6% |
| 10 | B Beauty Depot | +11.6% |
| 12 | B Beauty Town | - |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Beauty Town locations across 10 US states.
Tracked stores by state
- Virginia 4
- Alabama 2
- Georgia 2
- Pennsylvania 2
- Florida 1
- Indiana 1
- Mississippi 1
- North Carolina 1
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Beauty Town
Tracked chains Beauty Town customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Oasis Beauty Supply
100
F
Feel the Beauty
80
T
The Pax Lounge
78
B
Beauty Gallery
75
J
J&J Liquor
74
C
Custom Nails Spa
69
F
Fort Gregg-Adams Commissary
57
Fort Gregg-Adams Commissary
57
L
Lovejoy Package
56
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