Trends · data through July 2026

Clothing Stores in Milwaukee-Waukesha, WI

Iceflower tracks 147 stores from 79 clothing stores chains in Milwaukee-Waukesha, WI. Rainbow Shops grew fastest over the last year, ahead of Burlington and Express.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
79
Tracked stores
147
Consumer panel
130M+

Growth ranking

Fastest-growing tracked clothing stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rainbow Shops and Burlington sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rainbow Shops logo Rainbow Shops ▲1 +12.2%
2 B Burlington logo Burlington - +10.1%
3 E Express logo Express - +9.9%
4 R Ross Dress for Less logo Ross Dress for Less - +9.0%
5 V Victoria's Secret logo Victoria's Secret - +2.8%
6 M Maurices logo Maurices - +1.4%
7 M Men's Wearhouse logo Men's Wearhouse ▼1 -1.8%
8 O Old Navy logo Old Navy - -2.9%
9 T Torrid logo Torrid - -7.9%
10 S Spencer's logo Spencer's - -13.9%
11 C Citi Trends logo Citi Trends - -13.9%
12 H H&M logo H&M - -18.0%
13 T The Children's Place logo The Children's Place - -38.4%
  • Ross Dress for Less
  • Burlington
  • Old Navy
  • lululemon
  • American Eagle
  • H&M
  • Victoria's Secret
  • Other tracked chains

Store footprint

Store map

147 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted.

  • Ross Dress for Less (9)
  • Burlington (6)
  • Old Navy (8)
  • lululemon (2)
  • American Eagle (2)
  • H&M (3)
  • Victoria's Secret (3)
  • Other tracked chains

Top tracked chains by store count

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