Growth
White House Black Market against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks White House Black Market's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 81 |
W
White House Black Market
|
+2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked White House Black Market locations across 17 US states.
Customer overlap
Who shops at White House Black Market
Tracked chains White House Black Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Crown Food Mart
100
Crown Food Mart
100
L
Lilly Pulitzer
53
Lilly Pulitzer
53
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