Trends · data through July 2026

Sporting Goods Stores in Milwaukee-Waukesha, WI

Iceflower tracks 47 stores from 32 sporting goods stores chains in Milwaukee-Waukesha, WI. Play It Again Sports grew fastest over the last year, ahead of Performance Running Outfitters and DICK'S Sporting Goods.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
32
Tracked stores
47
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sporting goods stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Play It Again Sports and Performance Running Outfitters sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Play It Again Sports logo Play It Again Sports - +18.7%
2 P Performance Running Outfitters - +15.2%
3 D DICK'S Sporting Goods logo DICK'S Sporting Goods - +4.1%
4 D Dunham's Sports logo Dunham's Sports - -18.3%
  • DICK'S Sporting Goods
  • Cabela's
  • Dunham's Sports
  • Performance Running Outfitters
  • PGA TOUR Superstore
  • Burghardt Sporting Goods
  • Golf Galaxy
  • Other tracked chains

Store footprint

Store map

47 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted.

  • DICK'S Sporting Goods (4)
  • Cabela's (1)
  • Dunham's Sports (4)
  • Performance Running Outfitters (4)
  • PGA TOUR Superstore (1)
  • Burghardt Sporting Goods (1)
  • Golf Galaxy (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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