Growth
Soma Intimates against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Soma Intimates's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 69 |
S
Soma Intimates
|
-2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
81 tracked Soma Intimates locations across 24 US states.
Tracked stores by state
- Ohio 10
- Florida 9
- Pennsylvania 7
- Virginia 7
- Maryland 6
- North Carolina 5
- Texas 5
- Indiana 4
- Georgia 3
- Kentucky 3
- New Jersey 3
- New York 3
- South Carolina 3
- Alabama 2
- California 2
- Arkansas 1
- Delaware 1
- Iowa 1
- Idaho 1
- Illinois 1
- Missouri 1
- Tennessee 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Soma Intimates
Tracked chains Soma Intimates customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
J.Jill
48
J.Jill
48
L
Lilly Pulitzer
37
Lilly Pulitzer
37
More trends