Growth
Soma Intimates against its category
The biggest tracked US underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Soma Intimates's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Victoria's Secret
|
+4.0% |
| 2 |
S
Soma Intimates
|
-13.6% |
| 3 |
J
Jockey
|
-9.7% |
| 4 |
I
Intimissimi
|
- |
| 5 | R Risque Moments | -4.3% |
| 6 |
C
Calzedonia
|
+8.0% |
| 7 | G Groove | -6.1% |
| 8 | N Nancy's Nook | -13.0% |
| 9 | E Excitement Adult Superstores | +3.9% |
| 10 | T Todd Couples Superstore | -11.7% |
Share of tracked category spend, indexed
Store footprint
Store map
284 tracked Soma Intimates locations across 41 US states and 1 territory.
Tracked stores by state
- Texas 34
- Florida 29
- California 26
- Georgia 17
- Pennsylvania 13
- Illinois 11
- Ohio 11
- Arizona 10
- New Jersey 10
- North Carolina 9
- Virginia 9
- Maryland 7
- Michigan 7
- New York 7
- South Carolina 7
- Tennessee 7
- Colorado 6
- Washington 6
- Minnesota 5
- Connecticut 4
- Indiana 4
- Kentucky 4
- Louisiana 4
- Massachusetts 4
- Nevada 4
- Alabama 3
- Arkansas 3
- Oklahoma 3
- Wisconsin 3
- Kansas 2
- Missouri 2
- Mississippi 2
- Oregon 2
- Delaware 1
- Iowa 1
- Idaho 1
- Maine 1
- Nebraska 1
- New Mexico 1
- Puerto Rico 1
- Rhode Island 1
- South Dakota 1
Customer overlap
Who shops at Soma Intimates
Tracked chains Soma Intimates customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends