Growth
Lane Bryant against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lane Bryant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
|
+5.6% |
| 2 |
L
|
-0.2% |
| 3 |
C
|
-0.9% |
| 4 |
T
|
+8.5% |
| 5 |
L
|
-2.7% |
| 6 |
W
|
-7.7% |
| 7 |
T
|
-43.8% |
| 8 |
J
|
+10.4% |
| 9 |
A
|
+11.4% |
| 10 | C Country Store | - |
Share of tracked category spend, indexed
Store footprint
Store map
397 tracked Lane Bryant locations across 42 US states.
Tracked stores by state
- Texas 57
- California 28
- Florida 24
- Ohio 21
- Illinois 18
- Georgia 16
- North Carolina 14
- New York 14
- Pennsylvania 14
- Michigan 13
- Arizona 12
- Indiana 12
- Tennessee 12
- Virginia 12
- South Carolina 10
- Maryland 9
- Missouri 9
- Oregon 9
- Alabama 8
- Kentucky 8
- Minnesota 7
- New Jersey 7
- Louisiana 6
- Oklahoma 6
- Colorado 5
- Massachusetts 5
- Arkansas 4
- Mississippi 4
- Wisconsin 4
- Iowa 3
- Kansas 3
- Nevada 3
- Utah 3
- Washington 3
- Connecticut 2
- Delaware 2
- Idaho 2
- Maine 2
- New Mexico 2
- West Virginia 2
- North Dakota 1
- Rhode Island 1
Customer overlap
Who shops at Lane Bryant
Tracked chains Lane Bryant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends