Trends · data through July 2026

Department Stores in Milwaukee-Waukesha, WI

Iceflower tracks 98 stores from 16 department stores chains in Milwaukee-Waukesha, WI. Kohl's grew fastest over the last year, ahead of Marshalls and HomeGoods.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 16
Tracked stores: 98
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kohl's and Marshalls sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	K Kohl's	-	+3.1%
2	M Marshalls	-	+2.2%
3	H HomeGoods	-	+0.9%
4	T Target	-	+0.8%
5	T T.J.Maxx	-	-0.6%
6	W Walmart	-	-0.7%
7	F Fleet Farm	-	-3.4%
8	J JCPenney	-	-5.8%

Walmart
Target
Fleet Farm
Kohl's
Marshalls
T.J.Maxx
HomeGoods
Other tracked chains

Store footprint

Store map

98 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted.

Walmart (24)
Target (15)
Fleet Farm (5)
Kohl's (22)
Marshalls (6)
T.J.Maxx (7)
HomeGoods (5)
Other tracked chains

Top tracked chains by store count

1 W Walmart 24
2 K Kohl's 22
3 T Target 15
4 T T.J.Maxx 7
5 M Marshalls 6
6 F Fleet Farm 5
7 H HomeGoods 5
8 S Sierra 4
9 J JCPenney 3
10 M Macy's 1
11 N Nordstrom 1
12 V Von Maur 1
13 M Macy's Backstage 1
14 F Forman Mills 1
15 N Nordstrom Rack 1
16 J Jack L. Marcus Department Store 1

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