Growth
Athleta against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Athleta's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 76 |
A
Athleta
|
-8.6% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Athleta locations across 24 US states.
Tracked stores by state
- Virginia 5
- Illinois 3
- Massachusetts 3
- Washington 3
- Arizona 2
- California 2
- Florida 2
- Georgia 2
- Maryland 2
- Michigan 2
- Ohio 2
- Pennsylvania 2
- Alabama 1
- Iowa 1
- Kentucky 1
- Louisiana 1
- Minnesota 1
- Montana 1
- North Carolina 1
- Nebraska 1
- New York 1
- Oregon 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Athleta
Tracked chains Athleta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The FRED Center
70
S
Sunset Foods
57
More trends