Growth
Chico's against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chico's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 71 |
C
Chico's
|
-6.2% |
Share of tracked category spend, indexed
Store footprint
Store map
69 tracked Chico's locations across 24 US states.
Tracked stores by state
- Florida 9
- Ohio 9
- Virginia 9
- Maryland 7
- New York 5
- Pennsylvania 4
- South Carolina 4
- Indiana 3
- Alabama 2
- Michigan 2
- Utah 2
- Arizona 1
- California 1
- Colorado 1
- Delaware 1
- Georgia 1
- Idaho 1
- Kentucky 1
- Massachusetts 1
- Mississippi 1
- North Carolina 1
- Texas 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Chico's
Tracked chains Chico's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
J.Jill
75
J.Jill
75
C
Chico's Off The Rack
59
Chico's Off The Rack
59
A
Anthony's Ladies Apparel
33
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