Growth
Chico's against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chico's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Maurices
|
+5.6% |
| 2 |
L
LOFT
|
-0.2% |
| 3 |
C
Chico's
|
-0.9% |
| 4 |
T
Talbots
|
+8.5% |
| 5 |
L
Lane Bryant
|
-2.7% |
| 6 |
W
White House Black Market
|
-7.7% |
| 7 |
T
Tommy Bahama
|
-43.8% |
| 8 |
J
J.Jill
|
+10.4% |
| 9 |
A
Ann Taylor
|
+11.4% |
| 10 | C Country Store | - |
Share of tracked category spend, indexed
Store footprint
Store map
517 tracked Chico's locations across 45 US states and 1 territory.
Tracked stores by state
- California 52
- Florida 52
- Texas 49
- Pennsylvania 26
- Georgia 22
- Illinois 18
- Ohio 18
- North Carolina 17
- Virginia 17
- Michigan 16
- Maryland 15
- New Jersey 15
- Tennessee 15
- Arizona 14
- South Carolina 14
- New York 13
- Massachusetts 11
- Alabama 10
- Indiana 10
- Minnesota 9
- Missouri 9
- Washington 9
- Colorado 7
- Connecticut 7
- Louisiana 7
- Oregon 7
- Kentucky 6
- Wisconsin 6
- Mississippi 5
- Nevada 5
- Oklahoma 5
- Arkansas 4
- New Mexico 4
- Kansas 3
- Utah 3
- Delaware 2
- Maine 2
- Nebraska 2
- New Hampshire 2
- Puerto Rico 2
- West Virginia 2
- Iowa 1
- Idaho 1
- Montana 1
- North Dakota 1
- Rhode Island 1
Customer overlap
Who shops at Chico's
Tracked chains Chico's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends