Trends · data through September 2026

Health & Beauty trends in Milwaukee-Waukesha, WI

Iceflower tracks 2,523 stores from 2,015 health & beauty chains in Milwaukee-Waukesha, WI. Planned Parenthood grew fastest over the last year, ahead of Ascension Rx and ADVENT.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,015
Tracked stores
2,523
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Planned Parenthood and Ascension Rx sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Planned Parenthood logo Planned Parenthood ▲4 +19.3%
2 A Ascension Rx logo Ascension Rx - +18.9%
3 A ADVENT ▲5 +16.9%
4 S Star Nails logo Star Nails ▲1 +16.6%
5 A Aurora Health Care logo Aurora Health Care - +12.6%
6 F Froedtert Pharmacy logo Froedtert Pharmacy - +10.0%
7 M Midwest Dental logo Midwest Dental ▲2 +8.1%
8 A Aurora Pharmacy logo Aurora Pharmacy - +6.9%
9 S Sport Clips Haircuts logo Sport Clips Haircuts ▲1 +6.3%
10 L LensCrafters logo LensCrafters ▲2 +5.9%
11 S Stanton Optical ▲4 +5.6%
12 S Supercuts logo Supercuts ▲1 +4.7%
13 M MyEyeDr. logo MyEyeDr. ▲2 +3.9%
14 C CVS Pharmacy logo CVS Pharmacy - +2.4%
15 W Wisconsin Vision logo Wisconsin Vision ▲1 +1.3%

Store footprint

Store map

2,523 tracked store locations in Milwaukee-Waukesha, WI, colored by category.

Top tracked chains by store count

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