Trends · data through July 2026

Discount Stores in Milwaukee-Waukesha, WI

Iceflower tracks 65 stores from 10 discount stores chains in Milwaukee-Waukesha, WI. Dollar Tree grew fastest over the last year, ahead of Five Below and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
65
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +4.4%
2 F Five Below logo Five Below - +2.7%
3 D Dollar General logo Dollar General - -5.4%
4 B Big Lots logo Big Lots - -92.2%
  • Dollar Tree
  • Five Below
  • Dollar General
  • Family Dollar
  • Ollie's Bargain Outlet
  • Nunu's Hot Bargains
  • Look for Less
  • Other tracked chains

Store footprint

Store map

65 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted.

  • Dollar Tree (27)
  • Five Below (8)
  • Dollar General (19)
  • Family Dollar (2)
  • Ollie's Bargain Outlet (2)
  • Nunu's Hot Bargains (1)
  • Look for Less (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.