Trends · data through September 2026

Leisure & Travel trends in Milwaukee-Waukesha, WI

Iceflower tracks 644 stores from 583 leisure & travel chains in Milwaukee-Waukesha, WI. Choice Hotels grew fastest over the last year, ahead of Super 8 and Country Inn & Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
583
Tracked stores
644
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Choice Hotels and Super 8 sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Choice Hotels logo Choice Hotels ▲3 +17.1%
2 S Super 8 logo Super 8 ▲1 +6.3%
3 C Country Inn & Suites logo Country Inn & Suites - +2.3%
4 S SpringHill Suites logo SpringHill Suites ▲2 +0.8%
5 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites - -3.5%
6 G GameStop logo GameStop - -5.8%
7 H Hilton Garden Inn logo Hilton Garden Inn - -6.2%
8 M Milwaukee County Zoo logo Milwaukee County Zoo - -18.1%
9 H Hampton Inn & Suites logo Hampton Inn & Suites ▼3 -22.2%
10 E Extended Stay America logo Extended Stay America ▼1 -29.7%
11 A American Legion logo American Legion ▼1 -34.0%
12 L La Quinta Inn & Suites logo La Quinta Inn & Suites ▼1 -46.1%

Store footprint

Store map

644 tracked store locations in Milwaukee-Waukesha, WI, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in casinos and gaming? See consumer transaction data for casinos and gaming →