Trends · data through September 2026

Health & Beauty trends in Madison, WI

Iceflower tracks 444 stores from 334 health & beauty chains in Madison, WI. Great Clips grew fastest over the last year, ahead of Sun Tan City and LensCrafters.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
334
Tracked stores
444
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Great Clips and Sun Tan City sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Great Clips logo Great Clips ▲1 +16.2%
2 S Sun Tan City logo Sun Tan City - +9.6%
3 L LensCrafters logo LensCrafters ▲2 +5.7%
4 W Walgreens logo Walgreens - -4.8%
5 S Sport Clips Haircuts logo Sport Clips Haircuts - -7.4%
6 S SEPHORA logo SEPHORA - -7.7%
7 C Cost Cutters - -8.6%
8 C CVS Pharmacy logo CVS Pharmacy - -9.1%
9 H Hometown Pharmacy - -17.5%
10 E Ecco Salon ▼3 -61.3%

Store footprint

Store map

444 tracked store locations in Madison, WI, colored by category.

Top tracked chains by store count

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