Trends · data through September 2026

Leisure & Travel trends in Madison, WI

Iceflower tracks 266 stores from 237 leisure & travel chains in Madison, WI. GameStop grew fastest over the last year, ahead of Days Inn and Super 8.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
237
Tracked stores
266
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. GameStop and Days Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G GameStop logo GameStop - +14.0%
2 D Days Inn logo Days Inn - +12.4%
3 S Super 8 logo Super 8 - +3.7%
4 C Country Inn & Suites logo Country Inn & Suites - +2.2%
5 C Choice Hotels logo Choice Hotels - -1.9%
6 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲1 -9.4%
7 H Hilton Garden Inn logo Hilton Garden Inn - -13.4%
8 F Fairfield Inn & Suites logo Fairfield Inn & Suites ▼1 -17.0%
  • Hotels & Rentals
  • Golf Course
  • Bowling Alley
  • Park
  • Motel
  • Theater Venue
  • Entertainment Location
  • Other categories

Store footprint

Store map

266 tracked store locations in Madison, WI, colored by category.

  • Hotels & Rentals (75)
  • Golf Course (19)
  • Bowling Alley (18)
  • Park (16)
  • Motel (12)
  • Theater Venue (9)
  • Entertainment Location (9)
  • Other categories

Top tracked chains by store count

  • 1 C Choice Hotels logo Choice Hotels 10
  • 2 S Super 8 logo Super 8 4
  • 3 G GameStop logo GameStop 3
  • 4 C Country Inn & Suites logo Country Inn & Suites 3
  • 5 F Fairfield Inn & Suites logo Fairfield Inn & Suites 3
  • 6 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites 3
  • 7 D Days Inn logo Days Inn 3
  • 8 H Hilton Garden Inn logo Hilton Garden Inn 3
  • 9 H Holiday Inn logo Holiday Inn 2
  • 10 H Hyatt Place logo Hyatt Place 2
  • 11 K Knuckleheads 2
  • 12 G GrandStay Hotel & Suites 2
  • 13 M Marcus Theatres logo Marcus Theatres 2
  • 14 T The Haunted Mansion 1
  • 15 W Wisconsin Union Theater 1
  • 16 L L&N Art Studio 1
  • 17 M Motel 6 logo Motel 6 1
  • 18 T The Madison Club logo The Madison Club 1
  • 19 U UW Transportation Services 1
  • 20 A Aftershock Classic Arcade 1
  • 21 A American Airlines logo American Airlines 1
  • 22 O Ovation 309 1
  • 23 N National Mustard Museum 1
  • 24 G Glacier Valley Campground 1
  • 25 S Sugar River Raceway 1
  • 26 F Forward BJJ 1
  • 27 A Apocalypse Paintball 1
  • 28 B Black Earth Lanes 1
  • 29 W Wisconsin Union Hotel 1
  • 30 M Madison Plaza Hotel 1
  • 31 S Sweet Minihaha Campground 1
  • 32 C Corner Pocket Pub 1
  • 33 C Chalet Landhaus 1
  • 34 H Ho-Chunk Gaming 1
  • 35 D Dells Escape Rooms 1
  • 36 P Pioneer Pointe 1
  • 37 B Brat Fest 1
  • 38 N New Glarus Home 1
  • 39 W Waun-A-Bowl 1
  • 40 A Arcade PvP Bar 1
  • 41 A Avid Hotels Madison - Monona 1
  • 42 W Willy Street Park 1
  • 43 W Wisconsin Dolls Gentlemen's Club 1
  • 44 S Spartan Bowl 1
  • 45 D Doubledays 1
  • 46 T Totally '80s 1
  • 47 P Pleasant View Golf Course 1
  • 48 H Hatch Art House 1
  • 49 C Creekview Par Three 1
  • 50 R Randolph Park 1

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