Trends · data through July 2026

Gas & Auto trends in Madison, WI

Iceflower tracks 52 stores from 32 gas & auto chains in Madison, WI. Cenex grew fastest over the last year, ahead of Shell and Speedway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
32
Tracked stores
52
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cenex and Shell sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cenex logo Cenex - +15.2%
2 S Shell logo Shell - -4.6%
3 S Speedway logo Speedway ▲1 -10.7%
4 B BP logo BP - -25.3%
5 E Exxon logo Exxon ▼1 -50.2%
  • Gas Station
  • Car Wash
  • Auto Parts Store
  • Auto Repair Service
  • Truck Rental Service
  • Auto Rental Service
  • Vehicle Service
  • Other categories

Store footprint

Store map

52 tracked store locations in Madison, WI, colored by category.

  • Gas Station (41)
  • Car Wash (4)
  • Auto Parts Store (3)
  • Auto Repair Service (1)
  • Truck Rental Service (1)
  • Auto Rental Service (1)
  • Vehicle Service (1)
  • Other categories

Top tracked chains by store count

More trends

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