Trends · data through July 2026

Grocery & Convenience trends in Madison, WI

Iceflower tracks 197 stores from 75 grocery & convenience chains in Madison, WI. ALDI grew fastest over the last year, ahead of Costco and Willy Street Co-op.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
75
Tracked stores
197
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. ALDI and Costco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A ALDI logo ALDI - +9.5%
2 C Costco logo Costco - +8.8%
3 W Willy Street Co-op - +8.7%
4 W Woodman's Food Market logo Woodman's Food Market - +3.6%
5 H Hy-Vee logo Hy-Vee ▲1 +2.5%
6 M Metro Market logo Metro Market - -1.4%
7 K Kwik Trip logo Kwik Trip - -3.0%
8 P Pick 'n Save logo Pick 'n Save - -3.4%
9 F Festival Foods logo Festival Foods ▼1 -5.5%
10 P Piggly Wiggly logo Piggly Wiggly - -6.0%
  • Convenience Store
  • Grocery Store
  • Liquor Store
  • Food or Beverage Store
  • Warehouse Club
  • Farm
  • Farmers Market
  • Other categories

Store footprint

Store map

197 tracked store locations in Madison, WI, colored by category.

  • Convenience Store (81)
  • Grocery Store (79)
  • Liquor Store (22)
  • Food or Beverage Store (7)
  • Warehouse Club (3)
  • Farm (3)
  • Farmers Market (1)
  • Other categories

Top tracked chains by store count

  • 1 K Kwik Trip logo Kwik Trip 76
  • 2 P Pick 'n Save logo Pick 'n Save 12
  • 3 P Piggly Wiggly logo Piggly Wiggly 12
  • 4 A ALDI logo ALDI 7
  • 5 M Metro Market logo Metro Market 6
  • 6 W Woodman's Food Market logo Woodman's Food Market 4
  • 7 H Hy-Vee logo Hy-Vee 4
  • 8 C Costco logo Costco 3
  • 9 F Festival Foods logo Festival Foods 3
  • 10 W Willy Street Co-op 3
  • 11 W Whole Foods Market logo Whole Foods Market 2
  • 12 N Neil's Liquor 2
  • 13 V Village Liquor 1
  • 14 D Dean's Liquor 1
  • 15 M Miller's Liquor 1
  • 16 L Liquor Town 1
  • 17 A Albany Minimart 1
  • 18 T Trixie's Liquor 1
  • 19 J Juda Oasis 1
  • 20 C City View Liquor 1
  • 21 A Asian Midway Foods 1
  • 22 A Arena Cheese 1
  • 23 V Vic Pierce Liquor 1
  • 24 M Mercado Marimar 1
  • 25 S Santa Maria Grocery 1
  • 26 P Pinkus McBride Market & Deli 1
  • 27 P Paradise 1
  • 28 T Trader Joe's logo Trader Joe's 1
  • 29 S Star Liquor 1
  • 30 B Badger Liquor 1
  • 31 C Cobb Food Mart 1
  • 32 G Garden Asian Market 1
  • 33 R Rocky's Liquor East Wash 1
  • 34 M Mahen's Liquor 1
  • 35 A Alsum Sweet Corn 1
  • 36 E Eugster's Farm Market 1
  • 37 R Regent Market Co-op 1
  • 38 H House of Jerky 1
  • 39 B Bassett Food Mart 1
  • 40 O Og liquor 1
  • 41 B Ben's Soft Pretzels 1
  • 42 T Tjikko Market 1
  • 43 M Madison food mart 1
  • 44 P Porter Farms 1
  • 45 M Metcalfe's Market logo Metcalfe's Market 1
  • 46 M Miller & Sons Supermarket 1
  • 47 C Capitol Centre Market 1
  • 48 T Total Wine & More logo Total Wine & More 1
  • 49 F Fresh Madison Market 1
  • 50 M MacTaggart's Market 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.